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Triple A Plan

Published Thursday, January 01, 2009

Gary Voogt, a seedstock producer from Marne, MI, takes over as president of the National Cattlemen's Beef Association (NCBA) this month. And he's guaranteed a year teeming with industry challenges. Among them is a financial crisis that not only threatens beef demand both domestically and globally, but could put the spurs to more rapid consolidation in the U.S. cattle business. Then there's the shrinking pool of dollars available to counter the competitive proteins and the deep pockets of reinvigorated anti-meat groups. Plus, NCBA is in a transition phase with six-year CEO Terry Stokes stepping down the end of ...

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